Case Study: Archdais
Archdais, a nascent architectural and design community that specializes in hosting architecture and design competitions, embarked on its journey as a newcomer in the market. With a focus on establishing its digital brand presence and driving student registrations for competitions, they enlisted the expertise of SocioFlame, a digital marketing agency proficient in online strategies.
Archdais faced the challenge of establishing itself as a prominent platform for architecture and design enthusiasts.
The primary objective was to create brand awareness and engage with students to encourage registrations for competitions.
A need for a comprehensive digital marketing strategy to achieve these goals.
SocioFlame executed a targeted digital marketing approach to address Archdais’ objectives, utilizing key online strategies:
Social Media Marketing
SocioFlame designed and executed a tailored social media marketing campaign, with a strong presence on platforms such as Instagram, Facebook, and Twitter. Engaging and inspiring content was consistently shared to connect with the target audience and establish a credible online presence. This approach successfully helped Archdais connect with its audience on social media, fostering brand loyalty and recognition within the architecture and design community.
SocioFlame initiated targeted paid advertising campaigns to expand Archdais' reach and encourage student registrations for competitions. Platforms such as Google Ads and social media advertising were used to effectively promote Archdais' competitions to a wider, relevant audience. Paid advertising played a crucial role in reaching students who might not have been aware of Archdais' competitions.
The partnership between Archdais and SocioFlame delivered significant results:
Audience Engagement with Social Media Marketing
Social media marketing efforts led to the creation of an engaged online community on platforms like Instagram, Facebook, and Twitter, strengthening Archdais' brand presence within the architecture and design community.
Student Registrations through Paid Advertising
Targeted paid advertising campaigns successfully broadened Archdais' reach, connecting with students beyond their initial audience and driving registrations for their design competitions.
In conclusion, the collaboration between Archdais and SocioFlame effectively improved brand presence, expanded outreach, and facilitated student registrations for design competitions. These combined efforts positioned Archdais as a recognized and respected platform within the architecture and design community, setting the stage for continued growth and engagement.